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About

The people behind masir

masir is a small, independent product: an AI goal planner that helps you figure out what to do next, not just what to write down.

Atefeh Salahshoor Goolan

Founder, Product & Growth

Atefeh started masir because wanting something and knowing where to begin are two different problems. She shapes the product around the second one, and would rather cut a feature than add one more decision to your day.

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Mahdi Rashidi

Technical Consultant

Mahdi keeps the ground under masir steady. He advises on the technical side, because a plan you can't open on a rough day was never much of a plan.

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Why we build

Make goal planning practical, not burdensome.

You should know what to do next from day one, not wade through settings or wonder what the AI decided for you.

Small on purpose

We'd rather do a few things well than ship noise. Every decision comes back to one question: does this help someone go from "I want to" to "I did"?

Built for the long run, not the demo

Nothing ships here because it looks good in a screenshot. It ships when it works the same way on the tenth day as it did on the first.